MARTELL CARACTERE OM AND IN-STORE ACTIVATION
Objective
Build on the gains of Martell Caractere launch activities through awareness generation and trial induction.
Activity/Task
Activated in key ISMs/TSMs and OMs across Lagos, Abuja & PHC by Brand Ambassadors stationed to drive traffic to Martell aisle as well as communicate consumer offer. Sampling exercise generated positive consumer reaction.
Outcome
Sampled over 7,000 contacts. Gained purchase from over 52% of contacts sampled.
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