Guinness

HARP NEW LABEL LAUNCH

Objective

Unveil the new label Harp premium Lager to trade partners in an exciting and engaging way.

Activity/Task

Organize a premium event that entertains and create excitement in the mind of trade partners towards the New look of Harp. Ensure trade partners leave with a stronger perspective that they are stakeholders in future of the Brand.

Outcome

Engaged 250 trade partners and their commitment re-enforced for the brand.   [gallery ids="12535,12536,12537,12538,12539,12540"]