BEER CARNIVAL ACTIVATION
Objective
Leverage local festivals to drive engagement and local connections with beer Consumers to drive sales for GN brands (Guinness & Harp)
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Activity/Task
Simultaneously executed major carnivals in three cities namely Calabar, Benin, and Abeokuta in December 2013. To drive awareness, trial and repeat purchase for GN brands.
Outcome
Contacted over 7000 consumers 92% of target. Achieved 104% of volume target.
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