HARP NEW LABEL LAUNCH
Objective
Unveil the new label Harp premium Lager to trade partners in an exciting and engaging way.
Activity/Task
Organize a premium event that entertains and create excitement in the mind of trade partners towards the New look of Harp.
Ensure trade partners leave with a stronger perspective that they are stakeholders in future of the Brand.
Outcome
Engaged 250 trade partners and their commitment re-enforced for the brand.
