DIAGEO

JOHNNIE WALKER WHISKY NIGHT

Objective

To drive consumption of JW Black in high profile entertainment outlets in 60 locations, driving sales of 30 bottles of JW black at each activation.

Activity/Task

Activated each outlet with very attractive looking brand ambassadors who encourage the consumer to buy a bottle of JW Black and win one of the three items on offer i.e. Ipads, JW Reserve, JW Gold.

Outcome

Achieved 96% of volume target1800 bottles.
Increasing adoption of JW brands in the outlets.
Developed brand presence for the high-value JW SKU’s in the outlets.

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