BAILEYS IRISH CREAM SUPERMARKET DRIVE
Objective
Sales push designed to deplete excess stock in selected outlets across 7 locations.
Activity/Task
Engaged Shoppers in supermarkets to buy the products via a simple and engaging offer. The scheme rewarded every purchase of a 70cl Baileys with a 20cl SKU Baileys.
Outcome
The activity achieved 100% coverage and 98% productivity.
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