ROTHMANS MENTHOL BOOST

Formally unveil the new Rothmans Menthol Boost to Trade Partners in an exciting and engaging way

• Organize a Trade Launch event in Ilorin, Kwara State
• Leverage the event to communicate the Rothmans Boost USP and deliver the “Made of Cool” message to Stakeholders (Retailers and Wholesalers)
• Create a brand experiential moment with a “cool” owambe-themed party with a touch of class, fun and excitement, to aid recall and drive advocacy amongst Trade Partners for the brand

400 Trade Partners engaged with reinforced commitment to the brand [gallery ids="12665,12664,12663,12662,12661,12660"]