Trade Launch
Objective
Formally unveil the new Rothmans Menthol Boost to Trade Partners in an exciting and engaging way
Activity/Task
- Organize a Trade Launch event in Ilorin, Kwara State
- Leverage the event to communicate the Rothmans Boost USP and deliver the “Made of Cool” message to Stakeholders (Retailers and Wholesalers)
- Create a brand experiential moment with a “cool” owambe-themed party with a touch of class, fun and excitement, to aid recall and drive advocacy amongst Trade Partners for the brand
Outcome
400 Trade Partners engaged with reinforced commitment to the brand
